Appleton Capital and its employees have many years experience in private banking and investment management. We focus on alternative investments in contrast to the regular bank savings and listed stocks and continuously develop our own investment products that are not dependent on how the stockmarket develops. We think it is more important to minimize the downside than to maximize the upside.

Having been a firm believer that private banking is private and that it is results & performance and not talk & design that delivers real long-term financial results (just look at Warren Buffet's web site which is all about perfomance and not at all about design), CEO Olof Appleton has for many many years refused to join many social media platforms. However, after a few clients told Olof that Linkedin could be useful to reach a wider client group he decided to join that platform on Tuesday 14th of June 2022: